Mad Max uncovered
/Yes, I was Max, the character from the 1995 Raleigh TV advert, filmed in California. Back then the UK only had 4 TV stations, and this went out in double length mid the James Bond premier on Easter Monday, as prime time as it gets.
Looks kinda retro now, but it was the first time a Raleigh bike had been seen with its wheels off the ground, and at a time when they were still the biggest bike maker around.